ELON’S FAVORITE MEME

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Move over dogs, the era of the hedgehog has arrived! Meet Hahayes, Tesla's Hedgehog Mascot.

WHO IS HAHAYES YOU ASK

Originally born in 2008 as the mascot for the Spanish insurance company Genesis Seguros, HahaYes first tasted fame as the star of the viral “hahayes” meme in 2013.

Since then, Elon has been quietly dropping hints as to why he believes
HahaYes is one of THE most important characters in the memesphere right now.

FIRST REVEAL

In his FIRST reveal, Elon Musk chose the adorable HahaYes to be featured on the order confirmation page after purchasing a Model Y Tesla.

Probably nothing…

SECOND ACT

Then came his SECOND act. Musk publicly showered HahaYes on Twitter (X) with admiration, writing “S3XY.”

Is Elon secretly trying to convey how important HahaYes the hedgehog is to him?

MYSTERY

Flash forward to this past year, 2023, and Tesla launches an exclusive ($150) CyberBeer to celebrate the release of their CyberTruck.

In true Elon fashion, there is secret coding engraved into the bottle that ONLY when exposed to UV lighting, once again reveals his favorite hedgehog, HahaYes!

CONFIRMATION

But Elon and Tesla aren’t done yet! Thinking about buying a Cybertruck?

Go purchase one right now and you’ll be greeted by our beloved hedgehog at your order confirmation page!

For the 3.2 million ghosts no longer getting social security 😂😂 pic.twitter.com/gRc29n4LPA
— Tesla Owners Silicon Valley (@teslaownersSV) March 21, 2025